29 Dec 2025
Talking about AI with customers (without guessing their questions)
How to sell AI to customers: skip generic demos, ask diagnostic questions, define outcomes, manage risk, and prove value with outcome-linked metrics and pilots.
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Thoughts, essays, experiments, and playbooks for building better organisations.
Showing tag: ai
2 Dec 2025
Talking about AI with boards (without the "left behind" spiral)
How to discuss AI with boards: move from hype to business decisions. Define the bet, ROI timeframe, risks, guardrails and signals that prove value.
14 Nov 2025
The web is dying
Unbelievably, the web has been around for three decades. We are at the start of a new journey that will see the web as we know it disappear.
29 Jun 2025
How AI is Changing LinkedIn Ads Performance Analysis
LinkedIn Ads performance analysis is changing. Imagine being able to ask an AI assistant, “How are my LinkedIn Ads campaigns doing this week?”, and instantly get a clear answer.
11 Feb 2018
O Canada. Artificial Intelligence's cradle and the death of the musician?
This week looks behind the scenes of artificial intelligence, gaps today and changes already in motion.
4 Feb 2018
The end of advertising?
In the end, as the innovation matures, regulations appear and there are less loop holes to exploit as the successful companies will be those that fixed.
28 Jan 2018
Artificial intelligence more profound than electricity or fire.
We already know one soundbite from Sundar in the interview: Artificial intelligence will be more profound than electricity or fire.
14 Jan 2018
2018 - the death of the chatbot?
So if smart assistants are the future and not chatbots, is this the end of the chatbot?
7 Jan 2018
2018 Martech trends
2018 is well under way and this week I look back at the marketing technology trends I discussed last year and what should be interesting this year.
17 Dec 2017
Tomorrow's Fake news and Quantum risks
Fake news is the least of your problems and it has taken too long to recognise the issue.
10 Dec 2017
The future of innovation, startups and the world. That's all.
I'll reflect on both in the next week or so I suspect but this week's newsletter looks at innovation, the business of looking into the future, how.
26 Nov 2017
Marketing and automation enters a new phase.
Automation alone doesn't win I've spent a fair amount of time talking about automation this year and marketing has been no stranger to it for many years.
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